![]() ![]() Goofus doesn’t like hefeweizens, and the beer he’s checking in is a hefeweizen. ![]() Let’s say Goofus tries a beer that he doesn’t like. This is the biggest selling point for me when it comes to Untappd, and the only reason I even have a profile on the platform to begin with. Your check-in will influence the overall rating of the beer, which other people can – and often do – use to make buying decisions. Whenever you look up a beer, you’re going to see how many times the beer has been checked in and the average rating it has received on the platform. You’re also given the option to award the beer a rating of anywhere between 0.25 and five stars (a score of zero will result in the beer not being rated).Īnd it’s that ratings system that drives industry folks nuts. The check-in then appears on your timeline, as well as in the feeds of anyone with whom you’re friends on the platform. You can also include information like flavor profile tags (hoppy, strong, smooth), how the beer was served (on draft, in a can), where you bought it and where you’re drinking it. You can make comments on the check-in and include photos of the beer (or anything else you fancy, but the beer is the star of the show here). You simply search for the beer, select it, and then you’re given the option to check it in. After setting up a profile, you can look up and “check in” beers. If you’ve never tried Untappd before, it works like this. It started as a 'pipe dream': How one of Cincinnati's best brewers got his big break How does Untappd work? It also gives users a way to keep tabs on what their friends are drinking so they can discover new libations and compare tasting notes.īYOBB: Bring your own Bengals beers to your next tailgateįall beers have arrived in Cincinnati: Brace yourselves □□ It provides its users a good way to track the beers they’ve tried and their impressions of them. Untappd is the social media platform for beer aficionados. It’s certainly less nefarious than most when it comes to gathering your personal information and using it to feed you ads. Me? I don’t hate Untappd, despite my general disdain for social media platforms. If there is one thing that annoys local breweries, it’s Untappd. ![]()
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